The image may need to conform to classic image SEO best practice unless it’s contained in Schema mark-up. Currently, the picture is inside the ordered list. To test I’ve added a horrendous image of an iPhone into our post. Is there a better chance of an image result in the answer box when the image filename and alt attributes match the query? I suspect so, and I think the image needs to be in reasonable proximity to the content being scraped for the answer box (just like the title text).
It’s coming from this mark-up in the article:
You might notice there’s a thumbnail image in this result too. So, play with the titles, find a maximum string length and optimise a little like you might a title element, only shorter.
#Whats in that box answers how to
This was eventually reworded to “Here’s how to remove Sandisk’s U3 Launchpad:” and now it’s perfect. You’ll note from this early attempt that there were two separate sentences, the final one concluding with “Here’s how to remove:” I seem to have found a sweet spot with the use of the phrase “Here’s how:”. Each sub-header implied a step in the process and contained a number e.g.ĥ) The uninstaller begins the format processĪs you can see in the result this presented an issue, where Google were adding their own step numbers but including the ones in the sub-headers:īy adding the following mark-up structure, I cleaned this up quite quickly by submitting to Fetch as GoogleBotīy the way, that short title text is well worth experimenting with. It appeared Google was parsing each of the sub-headers in the article. You can induce a title to appear by placing text in close proximity to the ordered list.
#Whats in that box answers update
So in summary, it looks like you can update an answer box result by improving the markup. On that note I went in and made another change: This change was purely by luck – I’d created a single line of text in close proximity to the ordered list and it parsed. Instant gratification is an unusual experience in SEO! You’ll notice the “ Here’s how:” text title. The update happened so quickly it was a genuine surprise. Submitting via Search Console’s Fetch as Googlebot yielded an update within the hour: In a minor update, I broke down the paragraph into steps marked up in an ordered list. Here’s how that snippet started out a paragraph snippet without any form of title: Some of my team enjoy mocking me for keeping some of the more irrelevant articles hosted on BV but they certainly make for a great place to carry out quick SEO experiments! Query number 1: “iPhone black screen” That’s very useful to know and I’ll show you just how powerful can be later on.
– Featured snippet URLs often feature and In fact, it was this killer take away from the study that gave me the idea to give it a try: Specifically, by breaking down the paragraph with ordered lists (), or adding an ordered list summary at the top of the page. Paragraph snippets would usually only contain text that answers the query but in paragraph containers () only.Īs I discovered, it’s (easily) possible to convert paragraph snippets into list snippets by using cleaner markup. All three occasionally showed images, but the formats never overlapped one another. List snippets appeared in 10.8 percent, and table snippets in 7.3 percent. Paragraph snippets were most common, showing up in 82 percent of featured snippets. One really interesting point made was this:
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